Strawberry Field achieves Gold Standard for Sustainable Tourism

Strawberry Field Liverpool centre has been awarded Gold Green Tourism certification, placing it among a small number of leading sustainable visitor attractions in the Liverpool City Region.

The internationally recognised accreditation confirms that Strawberry Field has exceeded rigorous sustainability standards. Green Tourism assesses organisation against robust criteria aligned with the United Nations Sustainable Development Goals, including energy use, waste management, biodiversity, health and wellbeing and inclusion. Achieving Gold status demonstrates that Strawberry Field is performing at the highest level of responsible tourism practice.

Green Tourism assessors praised Strawberry Field’s clear and accessible sustainability information, highlighting a dedicated section of its website which outlines key initiatives and encourages visitor involvement. They also noted that the team’s enthusiasm for environmental responsibility and local stewardship was evident throughout the assessment process.

The assessment recorded improvements across almost all categories, with particularly strong scores in Health and Wellbeing and Equality, Diversity and Inclusion. These results reflect Strawberry Field’s inclusive ethos and focus on providing safe, welcoming experiences. Newly installed sustainability signage was described by assessors as “some of the best seen, simple and highly effective.”

 Sue Harvey, Commercial Manager at Strawberry Field, said: “We are delighted to achieve Gold Green Tourism certification. Sustainability sits at the heart of Strawberry Field, from how we care for people and place to how we support our wider community. This award recognises the commitment and passion of our team, lead by our Green Team champions, who work every day to embed responsible practice across the site. It is not just an achievement, but a commitment to keep improving.”

Strawberry Field now joins a limited group of Gold-certified organisations in Merseyside, alongside venues such as ACC Liverpool and Sunnyside Guest House in Southport. Strawberry Field is the only visitor attraction in Liverpool to hold a Gold level award, underlining Strawberry Field’s leadership in sustainable tourism.

Learn more about sustainably at Strawberry Field here.